Though looking at the history of firm registration, Luno trademark application has been filled by BitX since early October 2016, However only made it official January 11 2017.
"We changed our name to Luno to better reflect who we are and where we’re heading. Luno means ‘moon’ and represents the shared sense of excitement we and our customers have about this new industry. At the same time, it also reflects our responsibility in helping people safely escape the gravity of the existing financial system. Finally, the moon also emphasises Bitcoin’s greater potential of open and equal financial access: no matter who you are or where you’re from, every night we all still see the same moon. It is one of the world’s only constants, and in many ways it is the world’s one true leveller." part of the blog post stats.
Care to know more about the new name and what it means? Check this post.
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